Getting Your Website Found On Google
Does your business appear near the top of the list of search results that comes up?
If it doesn’t, you should do something about it. Consumers in your city are doing these types of searches every day – potential customers are looking for a business right then and there. If your business isn’t appearing high up on the page, near the top of those search results, it is just like they are knocking on your door and you aren’t there to answer!
Search Engine Optimization (SEO) is the technical term for the process used to get your business showing as high as possible in the list of search results. Where your business appears in the list is also called its ranking.
Fortunately the way to get your business to the top of this page isn’t a mystery. It is done through a careful and calculated campaign that includes elements such as:
- Tailoring the content (words, pictures, video etc) on your website so that it matches what people are searching for – also called on-page optimisation
- Promoting your website to encourage other websites to link to yours – also called off-page optimisation, or backlinking
It can take a period of time (sometimes weeks or months) for the process of SEO to improve the ranking of your website, especially if you site is currently nowhere to be found when searching on Google.
One way to fast track this process is to pay to advertise your website on the Google search results page. This is called Pay Per Click (PPC) advertising, because you only pay when someone clicks on your advertisement. PPC advertising has proven to be much more cost effective and deliver better results than traditional print advertising.
Want to find out more about getting your business found on Google?
Contact us to see how we can help you